In many cases, food-tech founders extend their line of products to capture as many customers as possible, if they aren’t convinced about the size of their target market. There is a business case for extending into multiple product lines to
There are some books that instantly connect with me because they take various vantage points I hold and put it together in a single coherent narrative. The 22 Immutable Laws of Marketing has it all; good research, umpteen number of examples that are woven
Vangipurapu Venkata Sai Laxman aka VVS Laxman played cricket for India for 16 years (at the international level). When his cricket career came to an end, only 12 other people had played more cricket than him, 2 of whom were
An LP who had read AVF’s monthly newsletter inquired why we had rejected one of the deals based on the fact that the founders were raising 12 crores. He asked why we didn’t co-invest or take a small chunk of a larger round
I have to admit that after my interaction with Dr Marcel, I have been a little obsessed with researching about entrepreneurial stress. So, over the last weekend, I read the treasure trove of links I had been collecting on Pocket
While I was in London last week, I was lucky enough to have fish and chips with Dr Marcel Muenster of The Gritti Fund. Marcel has had a unique career path of becoming a fund manager, he studied medicine in Germany, did a
Currently, I am in the middle of interviews to fill several positions at Artha and one of the first questions I ask candidates is why they are changing jobs? The common answer I receive is that they are looking for growth. Most of