Incorporating AR/VR technologies in innovative product marketing and consumer engagement.
Role | Deep Tech Used | Impact Vector | Industry | Impact Vector %Benefit |
---|---|---|---|---|
CIO | VR/AR Technology | Growth | FMCG & Consumer Goods | 36% |
AR/VR in FMCG and consumer goods product marketing refers to leveraging Augmented Reality (AR) and Virtual Reality (VR) technologies to create engaging and interactive customer experiences. This can involve everything from virtually trying on makeup to seeing a new furniture piece in your living room before you buy it to enhance brand connection, product education, and, ultimately, driving sales.
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